Japanese retail giant Rakuten announces allowing users to use shopping points to exchange for bitcoin, etc., boosting cryptocurrency adoption

Japanese retail giant Rakuten now allows its customers to convert their Rakuten Group loyalty points into mainstream cryptocurrencies such as Bitcoin. According to an official announcement on December 24, Rakuten users in Japan can use this feature immediately, but they need to have an account in Rakuten Wallet, Rakuten's cryptocurrency exchange subsidiary. The company says its customers can convert their loyalty points into three different cryptocurrencies including Bitcoin, ETH and BCH. It is understood that Rakuten is not the only company that allows Japanese users to exchange loyalty program points into cryptocurrencies. In August 2019, the cryptocurrency exchange bitFlyer partnered with technology service company Tpoint Japan to enable its Japanese customers to convert loyalty program points into bitcoin and receive rewards paid in cryptocurrency. The increase in such companies means that Bitcoin will be accepted by more and more people. What do you think? via /r/Bitcoin http://bit.ly/35WBruG